#41: What is verbal identity?

Everything you need to know about building a verbal identity for your brand.

From strategy and naming to brand voice and messaging, verbal identity is the foundation of how your brand speaks. It’s about crafting the words that define your brand and ensuring they work seamlessly across every interaction.

With branding, there are two different parts:

• The Visual: Logo, fonts, imagery, visual styles, and more.

• The Verbal: Your brand n…